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In today’s digital world, businesses need a strong online presence, but there’s often confusion between a website and a landing page. Many people use these terms interchangeably, but they serve very different purposes.
If you’re starting a business, running ads, or just want to boost your online visibility, understanding the difference between a website and a landing page is crucial.
In this blog, we’ll explain:
What is a website?
What is a landing page?
Key differences (with examples)
When to use a website vs a landing page
Which one is better for your goals?
A website is a collection of interconnected web pages under one domain name. It usually includes:
Homepage
About Us
Services or Products
Contact Page
Blog
Think of it as your digital office or store, open 24/7.
✅ Example: www.deasysolution.in
This is a full website with multiple pages where users can explore services, case studies, and get in touch.
A landing page is a single web page focused on one specific goal or action, like:
Getting leads
Selling one product
Collecting emails
Promoting a campaign or offer
It’s built for conversions. Visitors “land” on this page from ads, emails, or social media.
✅ Example: A page offering a Free SEO Audit with a simple form to fill.
Feature | Website | Landing Page |
---|---|---|
Structure | Multi-page | Single page |
Purpose | Information & branding | Conversion-focused |
Navigation | Full menu & internal links | Minimal or no menu |
Traffic Sources | Organic, direct, referral | Paid ads, emails, CTAs |
Content | Broad info about business | Specific to one offer or goal |
SEO Friendly | Yes (long-term) | Sometimes (for PPC) |
Ideal For | Businesses, blogs, portfolios | Campaigns, promotions, lead generation |
Use a website when you want to:
Build a long-term online presence
Show full information about your business
Rank on Google and get organic traffic
Share blogs, case studies, portfolios, etc.
Build trust and credibility
Example: A digital marketing agency showcasing all services and testimonials.
Use a landing page when you want to:
Run a lead generation campaign
Promote one service or offer
Run Google Ads or Meta Ads
Launch a product
Collect signups for an event or webinar
Example: A “Free Website Audit in 60 Seconds” page with a form.
If you’re just starting and want to build trust, go for a website.
If you’re running paid ads or focusing on one action (like “Book Now” or “Sign Up”), go for a landing page.
Many successful businesses use both: a website for branding + landing pages for campaigns.
Want a high-converting landing page or a professional business website?
👉 Contact Deasy Solution today — we build SEO-friendly websites and landing pages that drive results.
📞 Let’s build your online presence — the smart way.
A website is a collection of pages with full information about a business, while a landing page is a single page focused on one specific goal, like lead generation or sales.
A landing page is better for campaigns and conversions, especially when running ads. A website is better for long-term branding, SEO, and sharing detailed business info.
Yes, you can run ads using a landing page. It’s actually recommended to direct ad traffic to a landing page focused on one action like sign-up, download, or purchase.
Some landing pages can rank if they’re optimized for SEO. However, websites are more effective for long-term organic rankings due to their structure and content.
Yes, ideally. A website helps build brand trust and SEO, while landing pages are useful for campaigns and capturing leads or conversions quickly.
Landing pages are usually cheaper because they’re single-page and faster to develop. Websites cost more due to multiple pages, content, and backend setup.
Common landing page goals include collecting leads, promoting offers, webinar sign-ups, product pre-launches, and free trials.
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